CORPORATE IDENTITY

Corporate identity describes the identity of a company, covering values, culture, communication style, design and creates an overall identity for the company as a whole. 

With our DT Swiss Mindset, we want to clearly define who we are as a company, what drives us, what we do and how we do it.

It contains the following elements:

  • claim

  • mission

  • vision

  • competence areas

  • core values

Our goal is to use this framework to unify all our activities and efforts and thus create the basis for achieving our shared goals.

Throughout the company, our goals and tasks will vary by business units, teams and each individual employee. However, each of those goals can be derived directly from this corporate strategy.

NOTE:

The information in this section is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of DT Swiss AG.